Wisconsin is shaped by its waters, from the vast expanse of the neighboring Great Lakes to the winding Mississippi and countless inland lakes and rivers. Their currents unearth new discoveries and connect communities, always moving in a way that reminds us change is inevitable. The state of Wisconsin is no different from the waves that lap its shores and the rivers that carve its land. The people and places we love are pulled left and right, but we respond in ways that make us uniquely Wisconsin. In this issue, we aim to not only highlight what is current in our state, but to stop and take stock: Where have the waves pushed us? 

A car driving down a tire-marked road
Photo courtesy of Karol Smoczynski.

Our media kit includes a letter from the editor, philosophy, overview, advertising specifics, rates and dimensions, design and discounts, sponsorships, levels of sponsorship, fund allocations and contact information. Read the entire media kit in full below.

Dear readers, 

I would be lying if I said I didn’t have a fear of the water. As someone who can’t swim, even a calm day on the lake can spark fear of getting lost, of falling in too deep, of what might lie below. And that’s without mentioning the currents. The currents that push and pull violently, as nature does, shaping our lands for better or worse. Whether we like it or not, whether we fear it or not, water will do as it wishes. 

Wisconsin is a land defined by its lakes and rivers. We rely on them for our livelihoods, for our recreation, for our industry, but the water is wild and the currents will push and pull us as much as they like. With that in mind, it feels important for us to look not forward or backward, but right down at our own feet. The question is: Where are we now? 

In times of unprecedented change, the waves have shifted us left, right, up and down, but we aim to take stock of where that leaves us. What do we have left? What are our lives like right now? The answers to these questions are difficult to find, but like true Wisconsinites, we’ve decided to take our boat out on the water and look forward to the horizon.  

I hope you’ll follow us on this trip through our waters and open your mind to what we might find together. 

No swimming experience required. 

See you there! 

Gabriella Hartlaub 

Editor in Chief