Choosing Curb: flip
Reach Your Target Audience
Research shows magazines are a highly successful medium for advertising that appeals to diverse audiences. Magazines retain reach beyond the first reader, with the average magazine being read by over seven people per copy and nearly eight in 10 magazine readers taking some kind of action due to a magazine ad, according to MRI Simmons Starch Advertising Research in the 2025 News/Media Alliance Market Report.
Motivate Your Customers
Compared with users of other media, magazine readers are more likely to facilitate word-of-mouth advertising and influence family and friends to purchase products in various categories, according to MPA Media Factbook.
Beyond our mailing list
Magazines have a high pass-along rate, meaning that at least two people will read each magazine copy. Additionally, they are one of the most permanent forms of media, so your advertisement in Curb: Flip will continue reaching audiences even after publication. Nine out of 10 American adults of all ages said they’ve read magazine media in the last six months, according to the 2024 News/Media Alliance Market Report.
Feature in an Award-Winning Magazine
Curb regularly wins awards for its print and online coverage from the Society of Professional Journalists, the Columbia Scholastic Press Association, the Wisconsin Broadcasters Association and the Milwaukee Press Club. The 2025 edition, Curb: Currents, and the 2022 edition, Curb: Pause, both received the Society of Professional Journalists Mark of Excellence Award for Best Affiliated Website. The 2014 edition, Unearthed, and 2012 edition, Where Identities Intersect, received awards for Best Student Magazine from the Society of Professional Journalists. Curb: Pause and 2018 edition, Curb: Fearless were named SPJ national finalists for Best Student Magazine, the 2019 story “Hold Your Ground” was a SPJ national finalist for Best Nonfiction Story, and “Scenes from Wisconsin’s waters” from Curb: Currents’ Jonás Tijerino was a SPJ national finalist for Best Photo Essay.
Types of advertisements
- Full-page
- Half-page horizontal
- Half-page vertical
- 1/3 – page horizontal
- 1/3 – page vertical
- 1/4 – page vertical
- 1/6 – page vertical
Online
- Banner advertisement
- Sidebar advertisement
- 1/3-page vertical
- 1/4-page vertical
- 1/6-page vertical
Rates and dimensions
- Full-page $470 (Trim: 8.5” x 10.875” Bleed: 0.125” beyond the trim on all sides)
- Half-page $350 (Trim: 5.4375” x 8.5” Bleed: 0.125” beyond the trim on three sides)
- 1/3-page $300 (Trim: 3.6” x 5” Bleed: 0.125” beyond the trim on three sides)
- 1/4-page $200 (Trim: 2.5” x 5” Bleed: 0.125” beyond the trim on three sides)
- 1/6-page $150 (Trim: 2.166” x 4.583” Bleed: 0.125” beyond the trim on three sides)
Online
- Banner advertisement $100 (970 x 90 pixels)
- Sidebar advertisement $75 (336 x 280 pixels)
Special Rates
- Preferred placement inside front cover $650
- Preferred placement inside back cover $600
Designs and discounts
Early-bird special
A 10% discount is offered for all returning advertisers or all advertisers who sign an advertising contract by Oct. 9, 2026.
Returning advertisers who sign a contract before Oct. 16, 2026, cannot accumulate both 10% discounts.
Free advertisement design
Take advantage of the talented creative team at Curb: Flip. We will design your print or online advertisement FREE of charge. Advertisers who want us to design their ad must sign a contract by Oct. 16, 2026.
Full-page and half-page deals
The purchase of a full-page advertisement comes with a complimentary online sidebar advertisement, with the option to upgrade to a banner advertisement for an additional $20. The purchase of a half-page print advertisement comes with a complimentary online advertisement box, with the option to upgrade to a banner advertisement for an additional $30.
Photos courtesy of Unsplash.