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Research shows magazines are not only a highly successful medium for advertising, but they appeal to diverse audiences. Two-thirds of magazine readers say they love the touch and feel of a magazine, and nearly eight in 10 magazine readers who saw a magazine ad reported taking some kind of action because of it, according to MRI Simmons Starch Advertising Research in the 2023 News/Media Alliance Market Report.

Compared with users of other media, magazine readers are more likely to facilitate word-of-mouth advertising and influence family and friends to purchase products in various categories, according to the MPA Media Factbook. 

Magazines have a high pass-along rate, meaning that at least two people will read each magazine copy. Additionally, they are one of the most permanent forms of media, so your advertisement in Curb: Currents will continue reaching audiences even after publication. Nine out of 10 American adults of all ages said they’ve read magazine media in the last six months, according to the 2024 News/Media Alliance Market Report. 

Curb regularly wins awards from the Society of Professional Journalists, the Columbia Scholastic Press Association, the Wisconsin Broadcasters Association and the Milwaukee Press Club for its print and online coverage. The 2014 edition, Unearthed, and 2012 edition, Where Identities Intersect, received awards for Best Student Magazine from the Society of Professional Journalists, and the online version of the 2020 edition, Curb: Pause, was named Best Affiliate Website. Curb: Pause and 2018 edition, Curb: Fearless were named national finalists for Best Student Magazine, and the 2019 story “Hold Your Ground” was a national finalist for Best Nonfiction Story. The Society of Professional Journalists gave last year’s issue, Curb: Blaze, the Region 6 Mark of Excellence Awards for Best Affiliate Website and Best Ongoing Student Magazine.